皇家加勒比游轮船务（中国）有限公司

Great vacations begin with great employees

JOB OPPORTUNITIES

Title : Trade Marketing Manager, Outbound Business

Launch date : 2019.07.31

Department : Commercial Dept

Salary : 面议

Location : 上海

Recruitment type :

Send to E-mail : hrchina@rcclapac.com

Essential Duties and Responsibilities :

Position Summary:

 

This position requires rich experiences of trade marketing. Candidate will work with all China regional trade marketing managers to plan together their respective regional marketing strategies and marketing activities to support trade outbound business, which covers all China territories, as well as different trade partners of Key accounts, OTAs, East, North, South and West regions.

 

Essential Duties and Responsibilities:

  • Deploy and execute overall china trade marketing strategy and budget (outbound business only), both online and offline. covers all sales regions and their key accounts, ota, east, north, south, west.
  • To understand the most updated RCI China sales and marketing strategy as well as trade needs from the all sales regions respectively, both internally inside RCI and externally among trade industry.
  • Develop trade communication strategy and be responsible for effective execution, laser focus on outbound product and its business growth.
  • Develop, implement, monitor efficiency of trade events (including trade gala dinner, product launch event for trade, trade roadshow, product seminar…); POSM design, production and distribution; trade partnership projects.
  • Negotiate with key trade partner’s marketing team to increase the positive exposure of RCI content in their subagent-facing, consumer-facing collaterals, websites and publications.
  • Manage co-op investment to ensure trade partners to follow RCI’s branding guidelines and to maximize return on investment.
  • Develop and maintain positive relationship with airlines, tourism board and special interest travel marketers in order to achieve a win-win network.
  • Work closely with all regional Trade marketing managers to share with resources, including but not limited on trade website, trade wechat platform to promote China outbound business.
  • Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

 

 

Qualifications:

 

SUPERVISORY RESPONSIBILITIES

List any responsibilities for direct reports.

 

This position will have 1 direct report.

This position will report directly to Director of Sales Support, dot-lined report to DOSMs of each regions including DOSM for ROW KTA and at same time, dot-lined reported to regional DOSMs, who are in charge of both homeport business and ROW business.

This position will need to work very closely and parallel with different trade marketing managers who support respective regional DOSMs for both Homeport and outbound business.  

Financial Responsibilities

List any responsibilities for budget, expenses and/or achievement of revenue targets

 

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

 

Knowledge and Skills:

This job will need to manage an overall annual trade budget for outbound business over millions of USD in a year.

Qualifications:

List the minimum level of education and experience required to perform the work at the entry level of the job.

 

  • Solid experience in related Marketing Function (Brand, Product, Trade Marketing).
  • Travel industry experience, FMCG industry or experience in an international brand company is a plus.
  • Experiences at budget management

Knowledge and Skills:

List specific knowledge and skills necessary to perform this job related to the Essential Duties and Responsibilities identified above.

 

  • Good presentation and very good communication skill
  • Strong collaboration attitude and conflict management skill
  • Sensible to business data and good at translating data to business implication
  • Fluent in both oral and written English
  • Willing to work under pressure
  • Frequent travel may needed
  • It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

     

Send to E-mail : hrchina@rcclapac.com